Originally published at PlainJoe.com

picture-10What goes better with a strong cup of joe than a good book. My most recent book is the memoir of Jim Bellows, “The Last Editor“. It took about four pots of coffee from start to finish, but it was a straight read.

Jim Bellows does a great job of recounting the most memorable highlights during his career as a newspaper editor. Throughout the book, Bellows emphasizes overcoming obstacles and succeeding in spite of being the “underdog.”

Bellows mentions repeatedly how his slightly different approach to journalism — often controversial — helped him stick out from the crowd. I would suggest any entrepreneur or recent college graduate grab a cup of joe and read this book. Bellows constant reminder of hard work, dedication, persistence, and belief in a great cause is inspirational but down to earth.

Plain Joe gives ‘The Last Editor’ a full cup!

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You deserve a break today

October 27, 2008

… and it isn’t at McDonalds! The Wall Street Journal had an article today about McDonald’s new premium coffee rollout, how they have to remodel their stores at about $100,000 a unit to serve lattes and other coffee drinks.

In this economy, people are getting back to the basics, like a good strong cup of Plain Joe coffee. Brewing it at home costs way less than the $1.99 and $2.99 McDonalds want to charge you for foo-foo coffee.

You really deserve a break today. Get some Plain Joe Coffee, kick back and enjoy what coffee used to be.. before McDonalds, Starbucks and Dunkin’ screwed around with the formula.

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