You deserve a break today
October 27, 2008
… and it isn’t at McDonalds! The Wall Street Journal had an article today about McDonald’s new premium coffee rollout, how they have to remodel their stores at about $100,000 a unit to serve lattes and other coffee drinks.
In this economy, people are getting back to the basics, like a good strong cup of Plain Joe coffee. Brewing it at home costs way less than the $1.99 and $2.99 McDonalds want to charge you for foo-foo coffee.
You really deserve a break today. Get some Plain Joe Coffee, kick back and enjoy what coffee used to be.. before McDonalds, Starbucks and Dunkin’ screwed around with the formula.
Coffee Tribes
October 26, 2008
The economy’s down and it’s election year, but that doesn’t stop coffee drinkers from coming together. Coffee tribes is the new buzz around brewery’s.
Julie Bosman, NY Times writer, published an article discussing how the Average Joe is becoming a tribe of it’s own. Fast food restaurants like McDonalds, Burger King, and Dunkin Donuts stopped trying to compete with the foo foo Starbucks drinkers.
Bosman, “They are going after the average Joe.”
The average Joe coffee drinker is right here. Plain Joe coffee is sitting in your cup right now, as you sip and read this. Average Joe’s don’t want to be tied to being a greased up burger joint extra – it’s a coffee style of it’s own.
Plain Joe drinker’s have formed their own tribes of average Joes. Plain Joe tribes are simple, straight forward, experts in their fields, and above all, good old American. So we want to see your Plain Joe tribes featured here – get your gear, send us a pic, and get some goodies in return.
We’re just your average tribe.
Why can’t we learn?
October 4, 2008
My thoughts over morning coffee. The main thing this $700B bail-out does is buy some time to get past the elections and more importantly, Jan 20, 2009. The economy will eventually tank as we find the real value of stocks, over-built real estate and the dollar. The bill is a credit card purchase when we just delay the cost of life.
Plain Joe is now on AllTop!
September 29, 2008
Hey, we don’t understand how we got in either, but it must be Guy and NEENZ at AllTop must think our coffee is pretty darn good and that Joe is on to something that a bunch of other coffee places are missing; no fu-fu, just good strong coffee.
Coffee snobs are everywhere
September 23, 2008
So, all you Joe haters who think that we
’re not “real coffee people” because we enjoy a good cup of coffee while talking about things other than coffee…. phhhttttttttttttt! When you’re not a snob, you don’t have to act like one.
